More and more companies are turning to big, bold typography to anchor their homepages. This style works best when the rest of the page is kept minimal and clean.
Cinemagraphs -- high-quality videos or GIFs that run on a smooth, continuous loop -- have become a popular way to add movement and visual interest to otherwise static pages.
To stand out in a sea of tidy masonry style layouts, some designers are opting instead for more eclectic structures.
Kaleidoscopic gradients are coming back in a big way.
Staggered, stacked layers of color add depth and texture to a simple site layout.
Some websites are cutting out images and prominent navigation sections altogether, relying on a few choice lines of straightforward text to inform visitors about their company.
More companies are turning to illustrators and graphic artists to create bespoke illustrations for their websites.
Taking classic minimalism to the extreme, some designers are defying conventions of what a website needs to look like, displaying just the absolute bare necessities.
Freeing text from its usual horizontal alignment and placing it vertically on a page adds some refreshing dimension.
Modular design is certainly sticking around in 2017. It's a foolproof way to create a clean, accessible website that keeps visitors interested.
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